Wednesday, November 27, 2019

Beethoven essays

Beethoven essays The composer of some of the most influential pieces of music ever written, Ludwig van Beethoven created a bridge between the 18th- century classical period and the new beginnings of Romanticism. His greatest breakthroughs in composition came in his instrumental work, including his symphonies. Unlike his predecessor Wolfgang Amadeus Mozart, for whom writing music seemed to come easily, Beethoven always Ludwig van Beethoven was born in Bonn, Germany, and was baptized on Dec. 17, 1770. (There is no record of his birth date.) His father and grandfather worked as court musicians in Bonn. Ludwig's father, a singer, gave him his early musical training. Although he had only meager academic schooling, he studied piano, violin, and French horn, and before he was 12 years old he became a court organist. Ludwig's first important teacher of composition was Christian Gottlob Neefe. In 1787 he studied briefly with Mozart, and five years later he left Bonn permanently and went to Vienna to study with Joseph Haydn and later Beethoven's first public appearance in Vienna was on March 29, 1795, as a soloist in one of his piano concerti. Even before he left Bonn, he had developed a reputation for fine performances. In Vienna young Beethoven soon had a long list of aristocratic patrons who loved music In the late 1700s Beethoven began to suffer from early symptoms of deafness. The cause of his disability is still uncertain. By 1802 Beethoven was convinced that the condition not only was permanent, but was getting progressively worse. He spent that summer in the country and wrote what has become known as the "Heiligenstadt Testament." In the document, apparently intended for his two brothers, Beethoven expressed his humiliation and despair. For the rest of his life he ...

Saturday, November 23, 2019

Project Management Plan How to Make One For Marketing (Template)

Project Management Plan How to Make One For Marketing (Template) Project management can be intimidating at first. As marketers, we are often more comfortable executing work, rather than managing how it gets done. If that sounds like you, youll need to  develop new skills to keep our teams and processes organized. Theres a lot to learn, too. Planning project phases, allocating resources, and overseeing workflows is challenging. Its worth the effort, though, and developing strong organizational and leadership skills is invaluable. Think about it like planning a trip.  You need to know where youre going before you start driving, right? Otherwise, youre liable to get lost and waste time.  The same applies to marketing campaigns, too. If your goal is the destination, then you need a guide on how to reach them. Thats where project management plans come in. Theyre your roadmap toward success,  helping teams visualize how to achieve success, from start to finish. Best of all, they dont have to be difficult to document. Follow this guide and learn: How to map marketing timelines from ideation to measurement. What makes checklists  so  valuable for keeping projects on track. The best way to develop processes that build consistency into your marketing operations. By the time youre done, youll be coordinating projects with the best of em. What is ? is the only way to organize all your marketing in one place. Its a family of agile marketing products that will help you stay focused, deliver projects on time, and make your team happy. See what it can do for your marketing team now. Table of Contents: Free Project Management Plan Template What is a Project Management Plan (Definition)? Validate Whether the Project Is Worth Executing Create a Simple Creative or Project Brief Understand the Three Elements of Successful Project Planning Identify the Scope of Your Project Execute Your Plan Document the Plan and Keep it Organized Start With Your Free Marketing Project Management Plan Template Project plans include a lot of details and moving parts. To keep everything documented and organized, snag this free template. Itll make putting advice into practice much easier. Plus, youll also get a free project management calendar and checklist template to help plan deadlines and track project progress.How to Make the Best Project Management Plan To Organize Marketing Workflows by @Ben_via... What is a Project Management Plan (and Why Should Marketers Care)? This post will work with the following definition: Project management plans are simple workflow timelines. They map out what is necessary to complete a project, including tasks, deadlines, and resource requirements. When they're properly implemented, marketing teams can plan their work, then work their plan. Time spent planning yields significant benefits. Consider these statistics: According to one study from PriceWaterhouseCoopers, only 2.5% of organizations complete 100% of their projects. A report from The Standish Group, 90% of companies use some sort of project retrospective process to assess performance. Aditi Consulting says three in five projects companies execute are not relevant to their business strategy.Why should marketing teams focus on #projectmanagement? Bc only 2.5% of companies complete 100% of...These findings can teach us a few things: Failure to plan is planning to fail. Without proper project management processes in places, things tend to not get done. Marketers need to prioritize the right projects. Lots of companies spend more time looking busy than delivering value. Marketers aren't excluded from this trap, either. Reviewing results is key to long-term success. When things go right, it's important to understand why they worked. This can help you build repeatable processes to duplicate positive results again and again.What are project management plans and how can they help marketers manage workflows? First, Validate Whether the Project Is Worth Executing It's easy to spend a lot of time looking busy. Lots of marketing teams mistake sheer activity as being  successful. To achieve real success, marketers must focus on big-picture things rather than small item tactics. That said, however, doing work that drives results is much more difficult.  Fundamentally, your tactics serve your goals to achieve results. This means any marketing strategy that  starts  by focusing on tactics  first  is doomed from the get-go. To determine if your project is even worth pursuing, answer these questions before moving forward: Is this project part of our overall marketing strategy?  If not, then what is its purpose? Will completing this work result in achieving our goals?  What will this project help accomplish? Would our time be better spent on something else? If the answers to questions one and two aren't clear, this third question is worth considering. Once you have the green light to proceed, continue onward. How can marketers know a project is worth pursuing? Start here. Create a Simple Creative or Project Brief It's easier to visualize success when everyone on your team knows the intended outcome and how they contribute. A simple project brief should include the following: A description of the project:   What does this project need to look like when it's done? The objective or goal:  Why is this project being completed? A rough estimate of how long it will take:  Do you have a rough estimate for how long this project will take? This doesn't necessarily need to be complicated. Creative briefs should be... well brief. Tip: While this section should come first in your plan, you may need to write it last. That's because you'll determine timelines in a later step. Next, Understand the Three Elements of Successful Project Planning Great projects always stem from a well-planned workflow and timeline. Workflows allow everyone to know what needs to be done and when – which makes everyone's (work) life a little easier. There are three essential elements every project plan should include: Project Phases: What does this project look like when mapped out from start to finish? Tasks and Steps: Team members will need checklists to ensure no steps are missed. It's also helpful to work in task approvals so projects can move forward seamlessly. Available Resources: Who will complete each step? How much budget will they receive? Will they need other assets?

Thursday, November 21, 2019

Report on the Corporate Communications at Toyota Motor Corporation Essay

Report on the Corporate Communications at Toyota Motor Corporation (TMC) - Essay Example Report findings indicate that the corporation has adopted corporate communications structures aiming to brand itself as a leader in the automobile industry, setting the pace of appeal for automobiles, and trends of the industry across the world, while earning recognition as a global enterprise with a profound appeal. Toyota applies both product-led communications, based on its specific products and corporate-led communications, which revolve around the themes in its Global Vision. Advertorials promote Toyota’s environmentally friendlier cars while the leaf care logo conveys its commitment to environmental goals. Toyota also communicates through sponsorships and CSR programs in communities it serves by offering financial grants, and social welfare services through the volunteer time of Toyota associates. The corporative uses multi-cultural marketing strategies and diversity awareness panels to address the cross-linguistic communications barrier that lead to shortcomings in comm unications, to promote its global integration and diversity goals. The report recommends that Toyota should leverage on the new Information Technology outlets such as social media platforms to reinforce both its internal and external communications functions (The Wall Street Journal, 2013), to achieve optimum benefits and to address its information communication deficit. Introduction This report will examine the internal and external communications functions of Toyota Motor Corporation (TMC), the Giant Japanese automobile manufacture, highlighting both the best practices in communications functions, as well as communications shortcomings. Additionally, the report analyses the effectiveness of Toyota’s communications functions, and makes recommendations on how to improve them to achieve optimum benefits for the corporation TMC: Overview Headquartered at Toyota Aichi in Japan, Toyota Motor Corporation is a giant Japanese automobile maker that offers full range of vehicle models from mini-vehicles to large trucks; the corporation became the largest automobile manufacture in 2012 by production. Kiichiro Toyoda found TMC in 1937 as an offshoot from his father’s company Toyota Industries to manufacture automobiles (Flaccomio 2011, p.1); the Toyota Group is one of the Leading Conglomerates worldwide today. The Toyota Way, the corporation’s philosophy and strategy has evolved over the years, with a focus on core principles such as Lean Manufacturing and Just in Time Production; Toyota aims to achieve respect for people and continuous improvement. The company’s corporate goal is to keep improving its corporate value while continuously growing through global operations and innovative technology; Toyota’s strategy is enhanced technology, production, and marketing, as well as improved quality control, cost-competitiveness, and personnel development. Toyota pursues environmental goals, which influence corporate strategies (Menon & Menon 1 997, p.51), through improvements of its unique hybrid technology to create environmentally friendly products; Toyota’s goals entail pursuing sustainability at three levels, research and design, manufacturing, and social contribution. TMC Communications overview In 2002, Toyota took a new strategic direction articulated in the Company’s 2010 Global Vision program, which set out its long-term operational and strategic policies (â€Å"